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Event Details
The View from the Creative Director's Chair
How do you feel about clients dealing directly with the creative department? Does the account team know how to sell the work? Can the creative strategy ever be creative and not an idea killer?
What is a creative director to do since marketing communications is a messy business and the responsibility for getting high quality work seems to rest on the shoulders of the creative team. Making great work never seemed harder. And now, the senior team is threatening to leave and the agency CFO is getting involved!
What can creative directors do to maximize the quality of their creative teams in the face of such complexity? Take this opportunity to get new ideas on what you can start doing right now.
Who Should Attend?
Marketing executives, creative teams and agency executives with a passion and appetite for enhancing the quality of their marcom work through great creative.
Our Panel
Peter Ignazi
Senior Vice President
Creative Director
BBDO
John Farquhar
President
Wild Mouse
Doug Linton
Creative Director
ACLC
Ron Tite
Creative Director
Sharpe Blackmore
Mary Maddever
Editorial Director
Strategy
If you have any questions regarding AMA events, please contact us by phone at 416.944.3183 x222 or by email at info@ama-toronto.com.
When & Where
Verity Club, Toronto Room
111-D Queen St. East
Toronto,
Ontario M5C1S2
Canada
Tuesday, September 30, 2008 from 7:30 AM to 10:00 AM (ET)
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Hosted By
American Marketing Association - Toronto Chapter
The Toronto Chapter has an impressive heritage in the Toronto marketing community, dating back to its origins in 1946. Our mission is to increase the impact and value of marketing in your business and connect you to Toronto marketing and business professionals and the world’s largest marketing community, the American Marketing Association.
